Kerri gave us an old rusty baking tin as the brief and our job was to elevate her from “a lady who bakes nice things for friends” to “a professional baking company”… and once we had tasted the cakes we knew we could help – they were amazing.
We had to think different, these cakes were special, they were, mmmmm, munch, crumbly and mmm, munch, munch, wumbly… Crumbly Wumbly was the perfect name… memorable, different and ‘cakey’ and the client loved it.
A cloudy pastel colour scheme complimented our bold typography and ‘doily’ inspired graphic devices which together created a crisp, modern design aesthetic with some slightly retro sprinkles. . .
We designed and developed the website (visit here) which showcased the cakes, services offered and flavours available. Our social media strategy across Facebook, Twitter and Instagram helped build the brand quickly and cost effectively. Regular social updates were key in developing important relationships with customers.
Photography by Charlotte Murphy
Cupcakes came into fashion for Weddings and corporate events too and demand for Crumbly Wumbly’s went of the (weighing) scales! Within the first year the company was featured in Vogue Magazine and also started supplying Deli’s in London – Mel C’s sister brought Crumbly Wumbly in to supply her cafe ‘The Shed’ in Chelsea.
A Great Taste Gold Star award was won and also in the two following years after.
The Queen (!!) even had a box of Crumbly Wumbly’s given to her when she visited Hitchin in 2012 as part of her Diamond Jubilee tour. We think, as brand stories go, this one is a right royal success.