Knock it down
A successful family run architects in St Albans; Briffa Phillips was in need of a brand refresh. Established back in 1973 the company brand identity was still stuck in the 1970’s which didn’t suit their slick, modernist and futuristic architectural design.
Featured on Channel Four’s Grand Designs and regularly featured in numerous architectural magazines/blogs the branding now needed to reflect the company output.
It can’t be built
We were fascinated with the concept of creating a building so futuristic it couldn’t be physically built… a concept which, lol, jars with everything an architect stands for!?
Will the client go for it? We didn’t care – we’d created two ‘safe’ logo options and so came up with an impossible 3D letterform structure for the third. A lowercase ‘bp’ with impossible angles, mind-bending shapes and nonsensical perspective was created.
The client, surprisingly, loved our thinking and the new logotype. A logotype which we were proud to have included in the book Logotype by Michael Evamy.
Planning permission granted
Acting as the brand guardians, HAND took care of everything to implement the new brand across all digital and print requirements. A new website was designed as a simple but slick project showcase. We developed it to be fully responsive for mobile devices and built with WordPress
(visit here) to enable the client to make updates regularly and easily.
We also designed, produced and delivered a wide range of company print collateral: from stationery letterheads and business cards to a direct-mail campaign for their existing customers to raise awareness of the new website and brand.
Cementing the future
The new brand was well received with numerous compliments to the owner about the brand, from his clients and also his peers.
There was a clear increase in traffic to the company website after the DM campaign which in-turn increased new business opportunities.
