We were blown away by the owner’s talent and the premium products and services, which were not represented in the current promotional collateral – the company was bursting to grow and a strong brand was needed to enable this.
Our aim was to elevate the brand into a ‘Jamie Oliver-esq’ marketplace and to appeal to a demographic of 30-50yrs wealthy female professionals – primarily creative women with young families.
The selected design was modern and clean. The new brand was built upon clean typography and strong contemporary photographic art direction.
Fleuron swash details on the logotype give a soft feminine and floral look and feel and also acts a memorable point of difference.
Photography by Charlotte Murphy
A responsive parallax website (visit here) was chosen to allow the images to look their best. We developed the CMS to enable regular client-side updates to the shop and images. As such, the site is constantly evolving and blog and extra pages have been added since launch.
The company director has also been invited to hold various exclusive lectures and workshops offsite – all of which have been a success.
Due to overwhelming demand, customers must now purchase tickets to attend the All In One Season Christmas ‘Dutch Winter House 2017′. This event has been free to attend since company launch and this huge demand can only mean further success and growth for the future… Which, all-in-all is bloomin’ marvellous news for All In One Season and also for us at HAND.